Opened in early 1989, Southern Children has proudly served families with a thoughtful selection of high-quality children’s clothing and warm, personal service. Located in Columbia, South Carolina, the store is a women-owned business founded and lovingly operated for more than thirty-seven years by Susan Broom. What began as a lifelong dream has grown into a trusted destination for those who appreciate classic, conservative, and timeless styles for children. While Southern Children remains deeply rooted in its traditional aesthetic and takes pride in offering distinctive and carefully chosen lines, it also embraces new and innovative products to better serve its customers. Above all, Southern Children is committed to caring for today’s generation of children with the same dedication and heart that has guided it from the very beginning.